Everyone agrees that software should scale. The disagreement is about what else it should do on the way there.
Our bet is that some products are genuinely better when they stay small — not just in users, but in ambition. A legal evidence tool that serves one hundred landlords precisely is more valuable than one that serves ten thousand sloppily, because the value is in the precision, not the count.
Small numbers also give you back a privilege the big-tech generation gave up: the privilege of knowing your users' names. Every single Eviddo customer exchanges email with one of us within the first week. We watch them use it. We edit the product against what they say out loud.
Small numbers are the cost of insisting on the formula.
This is not a growth strategy. It's a posture. Growth happens if the formula is right; it doesn't if it isn't. Small numbers are the cost of insisting on the formula.